Objective:
The purpose of this project is to create a cohesive, functional stationary system for use in a professional setting. This stationary system will effectively show my design aesthetic through my personal logo and the treatment of the various pieces of text on each printed piece. There will be use of white space on a ll pieces to communicate how I take a simple, clean approach to design. All stationary system pieces will be treated similarly so they will look cohesive when viewed together. Another main component of this project is my personal design statement. This statement will describe who I am as a designer and how I approach a design project. It will also mention what sets me apart from other designers and how I will be an asset to any company. The writing of each of the stationary pieces will be written in a manner that shows my professionalism. This means that there will be no grammatical or spelling errors and will also use professional design vocabulary. My talent, range of abilities, and level of professionalism will be accurately communicated in the statement.
Criteria for Success:
This stationary system must be functional as my resume, cover letter, business card, etc., and also reflect my personal style as a designer. Since employers merely glance at resumes and cover letters most of the time, I need to make sure that the design is memorable as well as clean so the information can be easily found. Every piece of the stationary system must be cohesive so they look like one system. The e-mail portfolio will also reflect the style in this stationary system, so the design will again be simple and clean so the focus is on the work. It would not be beneficial if the design of the stationary system was so overwhelming that it is distracting people from looking at the content. In order to make sure I am accountable for my work and stay true to the following timeline, I will periodically post development updates on my blog.
Items Included in the Project:
One of the main pieces of the stationary system is my resume. This document will contain a list of all of my relevant experiences and accomplishments. However, this list will change depending on the situation the resume is use. Different positions might be searching for different talents or experiences, so I will tailor the content to each position. The cover letter is also an important document. This will further explain my resume experiences in more detail so I can better describe how I would be a good choice for a job position. Like the resume, the text of this cover letter will change depending on the situation and the job applied for. In this letter, I will mention my strengths and capabilities as well as how I could be an asset to the company. The information will be presented in a straightforward manner, and it will be clearly seen how the potential employer can contact me. The thank you note and business card will utilize a similar style based off the stationary system design, but will appear differently since they are not the usual text document like the resume or cover letter. The design statement will be similar to the cover letter, except it will be more general because it will be used in a variety of situations instead of one specific job position.
Timeline:
- March 11: Personal logo ideas developed and ready for critique
- March 15: Color options researched and one chosen for the stationary system
- March 15: Logo options are gone over with others and one is chosen
- March 25: Stationary system (preliminary) is developed
- April 5: Class meeting (review all stationary system items and finalize design)
- April 8: Develop other materials with the stationary system (reference sheet, bid sheet, e-mail portfolio)
- April 17: Incorporate stationary system design elements into the various portfolios
- April 24: Class meeting (portfolio reviewed)
- April 24: Start refining all stationary system and portfolio pieces
- May 10: All work turned in
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